Strategic rebrands within the REPA Group
GEV, LF, EPGC are now REPA
March 1, 2023
- The leading spare parts suppliers GEV, GEV Recambios, LF and EPGC have undergone a complete REPA Group rebrand, driving consistency and dependability across Europe.
- The entities, which form part of Parts Town Unlimited, now rebrand to REPA Deutschland, REPA Iberia, REPA Italia and REPA France.
In a move set to underline innovation, supply, service and support in spare parts distribution, leading suppliers GEV, LF and EPGC have undergone a complete REPA Group rebrand, driving consistency and dependability across Europe.
The entities, which form part of Parts Town Unlimited, the unrivalled leader in the distribution of foodservice equipment, will be rebranded under the REPA name. The rebrand to REPA Deutschland, REPA Iberia, REPA Italia and REPA France reinforce our identity as part of the international REPA Group. Forming the industry’s largest inventory of spare parts and building on more than 30 years of expertise, REPA customers benefit from rapid parts identification, systematic logistical solutions and the fastest shipping times.
Becoming a common group in 2018, later to be named REPA in 2020, the companies have been at the forefront of European parts distribution. Acquired by Parts Town in 2022, the rebrand of our companies to REPA Deutschland GmbH, REPA Italia a socio unico s.p.a., REPA S.A.S. is a further milestone for our business and our customers.
On the unveiling of the rebrand, REPA Group CEO, Alexander Wiegand comments: “We are delighted to announce an exciting new strategic rebrand across our businesses in Europe, delivering the industry’s largest inventory of OEM spare parts for the foodservice equipment market. As a trusted partner to leading equipment manufacturers, the rebrand drives innovation and gives our customers access to even more in-stock parts. Alongside this, our customers will still enjoy benefits including quick, effective identification systems, user-friendly, fully transactional web shops, mobile apps and a team of highly experienced, friendly and knowledgeable individuals who are on hand to support when needed. As a group, we are committed to continuous innovation, high-tech distribution and the supply of even more OEM parts from thousands of leading manufacturers.”
REPA Group, a Parts Town Unlimited Company, is the leading European spare parts distributor, trusted by operators, engineers, technicians and manufacturers across the continent. The company is part of Parts Town, the American global leader in the high-tech distribution of mission-critical equipment, replacement parts, related products and services for the food service, residential appliance and HVAC industries. Alongside the change of name, the company’s logo has been updated to reinforce the link with its parent company, Parts Town Unlimited.
The launch of the REPA Group rebrand will enhance the company’s vision to be the leader in the high-tech distribution of mission-critical spare parts and doing things the right way, every day, with a focus on people, innovation and long-term partnerships.
Download the PR
REPA Deutschland_Rebranding_Mar2024_DE.pdf
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REPA Italia_Rebranding_Mar2023_IT.pdf
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REPA France_Rebranding_Mar2024_FR.pdf
PDF - 162 Kb
REPA Iberia_Rebranding_Mar2024_ES.pdf
PDF - 126 Kb
REPA Italia_Rebranding_Mar2024_EN.pdf
PDF - 219 Kb
Paola Bertini